''For clipping and show day - the best product we have ever used.'' - Testimonial from showmen who have used this great new product. It gives pop and shine to the hair without the oil residue. Shock that lifeless, flat show day hair back to life with Sullivan's Shock. A mixture of all natural ingredients will create a show day hair pop like no other. Not only does it penetrate deep, forcing the hair to stand to attention, it also gives a deeper, fuller look to the hair. You can also use Shock before clipping to make the hair rise for an easier, smoother clip. This is a ready to use product, no need to dilute.