Alpha White is a deep cleaning, conditioning , whitening & stain removing shampoo. It has a high concentration 32:1 which makes this shampoo excellent value for money. It will remove stains & yellowing but will leave the hair lustrous and shiny. Can be used regularly for beautiful show ring results. and will remove stains & yellowing but will leave the hair with lustrous & shiny. Can be used regularly for beautiful show ring results.